Lately I stumbled upon on a calculation "how much a facebook fan worth to companies?". There is a good study about it from Syncapse which can be downloaded here. Stealing from Britopian's blog;
Earned Media Value: Incorporating all of the above factors, the average value of a Facebook fan is $136.38 to an organization
Wow, each fan gives you additional $136.38!!!
Are we distributing our money around the brands that we love?
You can read the article here
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