It can hurt a little bit…
In the spot you will see a South African woman, who agreed to tape herself for the good of other Aids patients.
Aids can be reversed, with much less than you think. Spot goes from the 90th day of medicine to the first day.
Lifes can change, you can help the change. The way the film was taped, is more effective than doing it forward.
You can see and think that she is dying but, on the contrary she is regaining her life, and you can see the liveliness.
Hands can be ugly. And 1/4 of soaps keep the bacteria in them. So be careful with what you wash your hands. But enjoy this creative stuff.
A nice and sympatric ad campaign for CEVS
Advertising Agency: Ogilvy Costa Rica | General Creative Director: Nicolás Schumacher | Creative Director: Ronny Villalobos | Copywriter: Alonso Cortés | Illustrator: Rodrigo Piedra | Photographer: Ricardo Quirós | Art Directors: Roberto Leitón, Daniel Lopez | Published:
if you always hire people who are smaller than you are, we shall become a company of dwarfs. if, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants
-David Ogilvy
